Resume
Professional
Experience
2025 - Jan/2026
Globo
● Achieved a record-breaking audience for the Receitas product, exceeding the videoviews target by 112% for the reality show Chef de Alto Nível across social media platforms.
● Reached the annual target of 6.7 million TikTok videoviews by September.
● Achieved 26% growth in videoviews and 14% increase in engagement within 30 days.
2023 - Feb 2025
MEDGRUPO
● Created the influencer partnership strategy and recruited the team;
● Responsible for the influencer team of the brand, making sure that the content was aligned with the MEDGRUPO's requests;
● Management of the agency's team: designers, video editors
● Managed the social media strategy of 7 Instagram accounts;
2022
.add
● Social media rebranding;
● Creation of the Marketing plan accordingly to the company's OKRs and using agile methods;
● Creation of the employer branding agenda;
● Creation of landing pages, e-mail marketing content
Education
2014 - 2020
UERJ | Bachelor's Degree
Public Relations
Skills
& additional courses
● Business English - International House (2022)
● Copywriting - Rock University (2021)
● Graphic Design for Social Media - Viana Patrício (2021)
● RD Station Marketing - RD University (2021)